SDMA Exhibitions

Overview

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The gallery space is ever shifting. The identity is a way to give distinction to a collection of artwork by tailoring elements such as font, color, and pattern as a nod to the main themes and historical references presented. Didactics serve to highlight educational information for the general public and are a result of curatorial collaboration. Marketing touchpoints including webpage graphics, social media posts, catalogs, apps with AR features, and environmental signage are enhanced by their continuity. The projects below are the result of interdepartmental communication, and they give an example of how that initial identity is realized as a polished installation or collateral.