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Pacific Repair
Overview
The previous Pacific Repair logo was ambiguous and difficult for customers to discern where the service area was located. Without formal branding, the logo existed on limited items such as work vehicles and invoices, but lacked a more extensive visual language to help the company stand out amongst competitors.
Outcome
The "P" and "R" of the company name gave an opportunity to create a modern logo that felt more substantial and hinted at the piping, fixtures, and surfaces synonymous with commercial kitchens. This thinking was expanded into collaterals, service reminder graphics, and team workwear.
Print Design
Brand Design
Collaterals
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