top of page
SDMA Education
Overview
The San Diego Museum of Art's education offerings are a robust set of programs that encompasses camps, in-gallery experiences, workshops, and more. This project presented the challenge of how to create a sub-brand under the umbrella of the main SDMA visual identity that focused on a younger demographic.
Outcome
Originally, there was a logo based on an object that was on display in the galleries. I encouraged the team to broaden the representation beyond a single object by using a flexible branding system that would allow for more diverse interaction. This modular take uses aspects of the SDMA brand and includes playful graphics intended for all ages and programs.
Brand Design
Print Design
Collaterals
bottom of page